Half of all airline website traffic comes from bad bots
Cybersecurity firm Distil Networks analyzed hundreds of billions of bad bot requests, anonymized over thousands of domains.
For airlines, bad bots accounted for 43.9% of all traffic on their websites in 2017. That puts the airline sector second to only gambling websites, which had 53.9% of their traffic from bots.
And it’s more than twice as much as the average across all industries — 21.8%.
Bots are used to automate a variety of harmful actions such as web scraping, competitive data mining, personal and financial data harvesting and digital ad fraud.