Abta plans ‘Travel with confidence’ advertising blitz
Familes and older travellers will be targeted by Abta in a new year peak booking period ‘Travel with confidence’ advertising blitz.
The growing issue of fraudulent websites, online scams and non-compliant travel companies that have no financial protection in place will be highlighted.
The campaign will emphasise that the Abta logo is a symbol of broader support and protection that is more relevant and important than ever, given increasing incidents of online booking fraud and unbonded travel companies.
Consumers will be encouraged to book with an Abta member in the nationwide promotional push which starts on January 4 and runs until the end of February.
Advertising will run on radio, in the Sunday Times and online, and will be supported by a dedicated ‘Travel with confidence’ hub on abta.com and an online competition.