When Fraud Prevention Gets in the Way
Online merchants must balance protecting customers with giving them what they want.
Anyone who’s driven a car with a manual transmission understands the challenge of getting the perfect balance between the clutch and gas pedals. Too much of one or the other causes stalling and unintended traffic jams. If you leave the clutch in, the gears spin freely. If you let the clutch out too soon, you’ll buck and stall. Finding that sweet spot so everything syncs the way it’s supposed to provides a controlled experience–and truly puts you in the driver’s seat.