Online reviews cast more light than shade
Online reviews have largely superseded brochure descriptions, but they’re all beginning to look the same, says Noel Josephides, chairman of Abta.
I spend a lot of time writing hotel and resort descriptions.
It’s not a job I enjoy because it’s very repetitive. I run out of adjectives, especially when I am describing views.
‘Spectacular’, ‘panoramic’, ‘exciting’, ‘fantastic’, ‘striking’, ‘fabulous’, ‘great’, ‘awesome’ – what else can you say?