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Pritchard, lead partner for travel at the business advisory firm, played a hard-hitting video to the audience of around 500 delegates which showed how easy it can be to fall victim to a cyber attack as a business.

Pritchard’s main piece of advice for avoiding such an attack was to regularly update anti-virus software.

He added: “It’s difficult for people to have all this resource in-house, so seeking some guidance and specialist help can be necessary.