Using customer data to fight rising retail fraud
In a world where the threat from cyber criminals seems to be growing, online retailers are in the front line for attacks.
The industry, disrupted as heavily as any industry has been by the advent of the internet, is facing twin pressures: making the customer experience as smooth and as easy as possible while protecting the information that the customers have to use.
This picture is not unique to retail, of course. Recent research from ThreatMetrix found that fraudulent transactions and cybercriminal activity specifically targeting the financial industry increased 40 percent in the 12 months to February 2016.